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There are three elements to a website which must all work together:

  1. Content
  2. Design
  3. Technical implementation


Words. These are the most important aspect of any website. People come to your website to find out what you have to say, what you have to offer and how to contact you. Search engines look at words.

Our editors and content specialists will help you research and write your content, develop your information architecture (work out how your website is structured and organised) and edit everything so that it is in the correct style for your audience.


When most people ask about creating a website what they really mean is 'what is it going to look like?' Of course the visual impression is important, and our designers will work with you to make sure that your site reflects your brand, but there's more to it than that.

Good design takes account of many factors of which brand is only one. For example, does your site appeal to your audience? For example, the design of a site for a 16-25 age group would be quite different to one aimed at senior business people. And according to research, women see things differently to men, so the design needs to reflect this.

Another major factor is usability - how easy and intuitive is it to use the site? Are different elements in the right place? Do they work correctly?

Our design team will work with you to get the best approach for your product or service so that you get the best return.


So we have fantastic words and a great design, but how well does it hang together? What goes on 'under the hood' will determine how successful your site becomes. The quality of the code and adherence to standards and good practice will ensure that your site works correctly and consistently. It will also help to make sure that your site is accessible.

There are three key reasons why accessibility and good technical quality are important:

  1. What it says about you. A good site says that you have high standards.
  2. What it says to your customers. There are 11 million people in the UK alone with some form of disability or visual impairment. An accessible site says you care.
  3. Search engines. A well built, accessible site is easier for search engines to index (Google doesn't have eyes - as far as we know!)

At Faze our designers and web builders are experts in technical standards and accessibility.